Senior Global Marketing Research Analyst

Company: Aristocrat Gaming
Location: Las Vegas
Posted on: November 15, 2024

Job Description:

The Senior Global Marketing Research Analyst will be responsible for conducting global market research, performing in-depth analysis, and providing data-driven recommendations to support smarter and more informed business decisions. This role will play a critical part in shaping Aristocrat's marketing and business strategy, collaborating closely with global teams across Marketing, Commercial Strategy, Studio, and Legal Teams. A strong understanding of customer surveys, segmentation, data analytics and marketing technology is required to succeed in this role.What You'll Do

• Design and execute research studies to assess consumer preferences, market trends, and analyze results
• Identify key trends and insights that inform product development, marketing strategies, and consumer engagement
• Present research findings to key stakeholders and provide data-driven recommendations for strategic decision making
• Lead the development of the global NPS projects, annual brand awareness studies, and consumer experience surveys
• Conduct qualitative and quantitative research on international markets to assess market opportunities and build consumer personas
• Work closely with Marketing, Analytics, Product, and Sales team to ensure research insights align with business objectives
• Manage relationships with third party research agencies, ensuring they meet timelines, budgets, and quality standards
• Monitor macroeconomic trends, emerging technologies, industry regulations that could impact business strategyWhat We're Looking For
  • BA / BS in Marketing, Business, Economics, Statistics or Social Sciences
  • 5+ years of experience in market research, consumer insights, customer experience, or a related role
  • 4+ years of experience with analytic techniques and statistical modeling
  • Expertise in using Qualtrics or other comparable survey research tools
  • Proven experience in designing and executing custom quantitative and qualitative research and interpreting results
  • Expertise with Tableau, Power BI or other similar data visualization tools
  • Familiarity with database tools and programming languages (e.g. SQL, Python, R) is a plus
  • Strong communication skills, with the ability to present complex data to both technical and non-technical audiences
  • Strong project and vendor management skills
  • Demonstrate energy, drive, and resilience when faced with challenges
  • Possesses high integrity and exceptional work ethic
  • Able to work effectively in a highly complex matrix environment, and is an excellent team player
  • Strong interpersonal and relationship-building skillsWhy Aristocrat?Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We're a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. We offer a range of flexible working options through all.flex, our flexible hybrid work model and invite you to have a conversation with us about flexible working. EEO M/F/D/V
    • World Leader in Gaming Entertainment
    • Robust benefits package
    • Global career opportunitiesOur Values
      • All about the Player
      • Talent Unleashed
      • Collective Brilliance
      • Good Business Good CitizenThe US based roles may require registration with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.Travel ExpectationsNonePay Range$87,483 - $162,468 per yearOur goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity.

Keywords: Aristocrat Gaming, Las Vegas , Senior Global Marketing Research Analyst, Professions , Las Vegas, Nevada